Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven.
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Missouri Department of health and senior services link: https://health.mo.gov/
Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Textbook: Healthcare Marketing: A Case Study Approach, Part III Introduction (pages 123—128) and Chapter 10
Textbook: Essentials of Healthcare Marketing, Chapters 12 and 13
Articles:
https://blog.hubspot.com/marketing/brilliant-healthcare-marketing
https://health.mo.gov/
https://www.cms.gov/newsroom/press-releases/cms-office-actuary-releases-2019-national-health-expenditures
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