Learning Goal: I’m working on a writing project and need a sample draft to help me learn.
Imagine it’s 2055, you’re the head of a very successful venture capitalist firm and back entrepreneurs for
new products and services in order for them to scale their business and expand their reach. (Feel free to
cast yourself as your favorite Shark Tank investor!) You have one of the best track records in the
industry for finding and guiding the latest and greatest products and services on the market. EVERYONE
knocks on your door first as your investment decision is a standard KPI for additional seed rounds.
Assignment:
For this assignment, put together a brief slide pitch deck for a product your team just invested in. Your
goal is to get a second investor on board. Key things you must address/consider in order to secure the
$100k (i.e., 100 points) needed to start production. Other investors ultimately want to know:
1. What is the product and why will it matter?
2. Who will benefit from it and why would they buy it? How large is the market and how did you
make that determination?
3. How much will it cost people and why? What proof do you have that justifies the selling price?
4. What does the competition in this space look like? How does your marketing stand out?
5. Can you demonstrate the positive impact this product will have on someone’s life?
Please note you do not have to invent a NEW-to-this-world product for this assignment though you are
certainly welcome to.
Deliverables:
A PDF pitch deck:
● An intro page with the product, student name, and pitch deck “name”
● Supporting slides that cover the above key points
● No more than 10 total slides. Most will likely be between 4-8 total slides
TIP: You can build this in PowerPoint or Keynote and export as a PDF. Your final assignment file type
MUST be a PDF file.
Grading:
You will not be evaluated on the creativity/design/artistic ability of your final pitch deck, and instead
the investment hinges on the story you’re telling and the content you’ve provided. A strong marketing
pitch doesn’t just tell a pretty narrative, the best marketing campaigns and investment pitches succeed
because they are also grounded in support and rationale interwoven with emotional components to
bring all of the pieces together.
Your goal is to achieve a $100k investment (100 points on the pitch). The final dollars/points will be
awarded based on how well you pitch your product to make the investor care enough to join you in your
fundraising.
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Formatting
Title Page
Citation
Outline
